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This web site bowkaddy.com had the following on the web site, "Your bow rack headquarters! In a quality bow." We noticed that the webpage said " It is the goal of Alaris Concepts to create practical outdoor products of superior quality that serve to enhance." It also said " The precious time spent outside the rigors of routine life with success driven by strong customer service, professionalism and ethics. Ingenuity is sometimes merely the product of practicality." The header had bowkaddy as the highest ranking optimized keyword. It is followed by bow, kaddy, and caddy which isn't as ranked as highly as bowkaddy. The next words bowkaddy.com used was bowcaddy. rack was included but could not be viewed by web crawlers.